Copywriting is an incredibly powerful skill, and one that every aspiring entrepreneur needs to understand. With the right knowledge, you can take something ordinary and make it truly convincing, quickly turning it into a money-maker. Copywriting requires great skills in communication and storytelling that allow you to show value through text, gaining attention with potential audience members or clients and urging them to take action. Copywriting can open up incredible opportunities for any digital product or service to be successful - so if you want to make money online, having an understanding of copywriting is essential.

Design is a great skill to accompany your marketing strategy. Items such as colorful and creative images on social media are a great way to grab your audience's attention, inspire trust, and increase engagement with your posts. Color is an important factor in creating memorable visuals; combinations of bright hues evoke emotions, ranging from excitement to professionalism. When using images on social media, be sure it aligns with the message you want to send. If it’s a product image, adding helpful information can go a long way in building trust with your followers. The right graphic can also make a powerful call to action as well. Creating simple designs such as banners, logos or inspirational sayings helps keep your brand consistent; and with more visually appealing content, you will stand out in the realm of social media marketing.

If you are just starting out as a graphic creator Canva is a great resource to help you get creative. With easy-to-use templates and features to customize, Canva makes the design process simple while still giving you room to be as creative as possible. If you have some experience and are looking to create many types of content, Adobe is the standard. With the Creative Cloud package you get access to Photoshop, Illustrator and more. This will ultimately take longer to learn, but will take your creations to the next level. With included video software, photo editing, social post creation, and a vast amount of provided tutorials, Adobe is an excellent resource for those with a good grasp of design

Video content has become the king of digital marketing, as it offers the highest engagement rate out of any format. The use of motion graphics, text animation, and sound effects can create unforgettable visuals that draw in potential customers. While you won’t need to become a professional animator or filmmaker immediately, having at least some knowledge of video production is hugely beneficial for growing your online presence and driving traffic to your website. If you don’t have access to expensive editing software, there are plenty of free options available too. CapCut and Veed.io are two of our favorite platforms that allow you to create great social videos with ease that can be used on all digital platforms. CapCut is an app that works directly on your phone, while Veed is a web-based editor with advanced features to bring your videos to life.

Connecting to and understanding your audience is key when it comes to marketing products or services online. Creating user personas can help you target the right market for your offerings, and improve your user experience. It's important to understand who would benefit from your product and communicate with them accordingly. There are many ways to learn more about your potential customers; interviewing current ones, sending surveys in your niche, and reaching out in specific communities can help. The more effort you put into understanding where people are, what they're looking for, and why they would be interested in what you have to offer, the better you'll be able to effectively reach them on platforms like Facebook, Twitter or Instagram. As a result of this effort focusing on user persona development, user acquisition should increase and user engagement will skyrocket too.

SEO is a powerful tool when it comes to marketing and earning an income online. SEO, or search engine optimization, is the process of optimizing your website to get better rankings in the results page of Google (and other search engines) when people type in specific keywords that are related to your content. SEO works by implementing proper keywords into your content, making sure your content's relevance is improved, and also providing quality content that engages readers. With SEO, you can use organic traffic generated by search engine results to increase engagement with your website and grow a larger following quicker. SEO is an invaluable skill to have if you want to make money online and especially relevant for those who want earn an income from their businesses or websites.

SEO software tools are a great way to help you with SEO and can even automate some parts of the process. These include companies like Semrush and Mangools. Both of these softwares can highlight keywords, competition, and ways to improve your website to get it to the front page. Knowing how to utilize these tools, as well as other online marketing tools such as Google Ads, analytics and social media (among many others) will take your online business to the next level! All in all, having an understanding of SEO is a must if you want to make money online.